Верстка. Подгрузка содержимого.

<div class="col-md-3 well well-sm" style="margin-right:3px">
                        <a href="" alt=""><strong><h4>Название товара</h4></strong></a>
                        <div class="thumbnail">
                            <img class="retro" src="img/news/1/img1.jpg" alt="" title="">
                        </div>
                        <p><i class="icon-money"></i> Цена: <strong>ХХХ</strong> руб.</p>
                        <hr></hr>
                        <a data-toggle="modal" href="#myModal"><button type="button" class="btn btn-primary btn-xs col-md-9 pull-right" ><i class="icon-info-sign"></i> Подробнее</button></a>
                        <br><br>
                        <button type="button" class="btn btn-success btn-xs col-md-9 pull-right"><i class="icon-shopping-cart"></i> Купить</button>
                    </div>
<!-- Modal -->
                    <div class="modal fade" id="myModal" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true">
                        <div class="modal-dialog">
                            <div class="modal-content">
                                <div class="modal-header">
                                    <button type="button" class="close" data-dismiss="modal" aria-hidden="true">&times;</button>
                                    <h4 class="modal-title">Заголовок</h4>
                                </div>
                                <div class="modal-body">
                                    <p>Текст Текст Текст Текст Текст Текст</p>
                                </div>
                                <div class="modal-footer">
                                    <button type="button" class="btn btn-default" data-dismiss="modal">Закрыть</button>
                                </div>
                            </div><!-- /.modal-content -->
                        </div><!-- /.modal-dialog -->
                    </div><!-- /.modal -->
<!-- -->