В книге журналистов от Reuters появилась главка посвященная социальным медиа. Очень интересное чтение, крайне рекомендую

http://handbook.reuters.com/index.php/Reporting_from_the_internet#General_Guidelines

Из понравившегося. Разделить личный и служебный блог. Что правильно. Ну и отдельно как реагировать на то, что вас будут обвинять в предвзятости всегда и везде. Если коротко, то все сводится к тому, что журналисту лучше вовсе не участвовать в дискуссиях, не обсуждать ничего и скрытно передвигаться по сети. Чересчур, на мой вкус. Но с другой стороны и рациональное зерно тут есть.

Avoid raising questions about your freedom from bias

Your Facebook profile, Twitter stream or personal blog give clues to your political and other affiliations and you should take care about what you reveal. A determined critic can soon build up a picture of your preferences by analysing your links, those that you follow, your 'friends', blogroll and endless other indicators. We all leave an 'online footprint' whenever we use the Web and you need to think about whether your footprint might create perceptions of a bias toward or against a particular group.

• Think about the groups that you join -- it may be safest not to join a group or to follow participants on just one side of a debate
• Think about using 'badges' expressing solidarity with some cause
• Think about whether it would be best to leave your political affiliation out of your Facebook profile
• Think about whether you link only or mainly to voices on one side of a debate
• Think about making use of the privacy settings on social networks and basic ways in which you can conceal your use of the Web like clearing your cache regularly

Be transparent

We're in the transparency business and we encourage you to be open about who you are.

• On your personal blog or social networking profile make it clear that you are a Reuters journalist and that any opinions you express are your own.
• When you post comments do so under your real name

Источник: Эльдар Муртазин на ЖЖ